The Menu
Six things
we cook.
Most briefs are two of them at once. Pick a course; each one has a few films and the case studies behind it.
Tabletop
Food and drink. Our first job, and still most of them.
Packshots, pours, splashes, crumbles, steam. A Phantom for the slow bits, a robot arm for the moves you have to repeat, probe lenses for the inside of the glass. Nine years of Nestlé, five of McDonald's, and most of the Indian beer aisle.
Milkmaid
MatchaMilkmaid
Vietnemese CoffeeImpact Mints
Ranveer SinghBurger King
Peri Peri Fest Director's cutCampa Energy
RangeCampa Energy
Gold Boost
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Mixed Media
Animation, CGI and collage, mixed into live action.
For the film a camera alone can't make. Cut-paper cities for a cricket anthem. Sound drawing patterns in gold for a beer. Product worlds built in 3D and lit like a set. We storyboard it, shoot the plates, and finish it in-house.
Milkmaid
MatchaMilkmaid
Vietnemese CoffeeImpact Mints
Ranveer SinghBurger King
Peri Peri Fest Director's cutCampa Energy
RangeCampa Energy
Gold Boost
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Celebrities
One day, four locations, a schedule that won't move.
Ranveer Singh, Hrithik Roshan, Triptii Dimri, Rohit Sharma, Jasprit Bumrah, Hardik Pandya, Ranveer Brar, Aditya Gadhvi. We plan to the minute so the talent spends their time in front of the camera, and the brand gets the stills, the reels and the film from the same day.
Impact Mints
Ranveer SinghMaster Chow
Ranveer Brar Call Out 4Master Chow
Ranveer Brar Call Out 3Master Chow
Ranveer Brar Call Out 2Kohinoor Basmati Rice
Aditya GadhviHRX
Hrithik × Tripti Dimri
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Batch Cooking
Content at volume. Same craft as the hero film.
Brands need three kinds of content and usually mix them up. Campaign: one shoot around a launch or a moment. Burst: a big bank made fast when you need scale. Always-on: a retainer that keeps the feed fed. We help you sort yours into those three, set a visual system so every piece looks like one brand, then produce it: 750 restaurants in a year, 225 product stills a quarter, 20 launches in 12 months.
Master Chow
Ranveer Brar Call Out 4Master Chow
Ranveer Brar Call Out 3Master Chow
Ranveer Brar Call Out 2Lotus Biscoff
Film 4Lotus Biscoff
Film 3Lotus Biscoff
Film 2
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IPs & Formats
Series, podcasts and properties a brand keeps running.
Sometimes the answer isn't a film, it's a format. A three-season micro-series where the app is a character. A podcast studio inside a client's office, handed over by episode four. 1,600 restaurant films inside a food app. We build the format, run the first season, and set it up so the brand can keep going without us.
Impact Mints
Ranveer SinghMahina
Build For BloodZomato
Restaurant FilmsZomato Mashup Director's cut
Scapia
Summer Release × The Visa AppointmentScapia
Summer Release × The Souvenir Shop
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Packaging & Branding
The picture on the pack. The look of the launch.
Pack photography, textures and 3D renders for Lay's, checked line by line with legal. Visual systems that tell three Kingfisher sub-brands apart on a phone screen. Launch identities for Jimmy's that survive twenty variants. If it has to hold together across every SKU and every post, it starts here.
Milkmaid
MatchaMilkmaid
Vietnemese CoffeeMaster Chow
Ranveer Brar Call Out 4Master Chow
Ranveer Brar Call Out 3Master Chow
Ranveer Brar Call Out 2Amul
Gold × Gallon
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