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The Menu

Six things
we cook.

Most briefs are two of them at once. Pick a course; each one has a few films and the case studies behind it.

Tabletop

Food and drink. Our first job, and still most of them.

Packshots, pours, splashes, crumbles, steam. A Phantom for the slow bits, a robot arm for the moves you have to repeat, probe lenses for the inside of the glass. Nine years of Nestlé, five of McDonald's, and most of the Indian beer aisle.

  • Milkmaid

    Matcha
  • Milkmaid

    Vietnemese Coffee
  • Impact Mints

    Ranveer Singh
  • Burger King

    Peri Peri Fest Director's cut
  • Campa Energy

    Range
  • Campa Energy

    Gold Boost

Mixed Media

Animation, CGI and collage, mixed into live action.

For the film a camera alone can't make. Cut-paper cities for a cricket anthem. Sound drawing patterns in gold for a beer. Product worlds built in 3D and lit like a set. We storyboard it, shoot the plates, and finish it in-house.

  • Milkmaid

    Matcha
  • Milkmaid

    Vietnemese Coffee
  • Impact Mints

    Ranveer Singh
  • Burger King

    Peri Peri Fest Director's cut
  • Campa Energy

    Range
  • Campa Energy

    Gold Boost

Celebrities

One day, four locations, a schedule that won't move.

Ranveer Singh, Hrithik Roshan, Triptii Dimri, Rohit Sharma, Jasprit Bumrah, Hardik Pandya, Ranveer Brar, Aditya Gadhvi. We plan to the minute so the talent spends their time in front of the camera, and the brand gets the stills, the reels and the film from the same day.

  • Impact Mints

    Ranveer Singh
  • Master Chow

    Ranveer Brar Call Out 4
  • Master Chow

    Ranveer Brar Call Out 3
  • Master Chow

    Ranveer Brar Call Out 2
  • Kohinoor Basmati Rice

    Aditya Gadhvi
  • HRX

    Hrithik × Tripti Dimri

Batch Cooking

Content at volume. Same craft as the hero film.

Brands need three kinds of content and usually mix them up. Campaign: one shoot around a launch or a moment. Burst: a big bank made fast when you need scale. Always-on: a retainer that keeps the feed fed. We help you sort yours into those three, set a visual system so every piece looks like one brand, then produce it: 750 restaurants in a year, 225 product stills a quarter, 20 launches in 12 months.

  • Master Chow

    Ranveer Brar Call Out 4
  • Master Chow

    Ranveer Brar Call Out 3
  • Master Chow

    Ranveer Brar Call Out 2
  • Lotus Biscoff

    Film 4
  • Lotus Biscoff

    Film 3
  • Lotus Biscoff

    Film 2

IPs & Formats

Series, podcasts and properties a brand keeps running.

Sometimes the answer isn't a film, it's a format. A three-season micro-series where the app is a character. A podcast studio inside a client's office, handed over by episode four. 1,600 restaurant films inside a food app. We build the format, run the first season, and set it up so the brand can keep going without us.

  • Impact Mints

    Ranveer Singh
  • Mahina

    Build For Blood
  • Zomato

    Restaurant Films
  • Zomato Mashup Director's cut

  • Scapia

    Summer Release × The Visa Appointment
  • Scapia

    Summer Release × The Souvenir Shop

Packaging & Branding

The picture on the pack. The look of the launch.

Pack photography, textures and 3D renders for Lay's, checked line by line with legal. Visual systems that tell three Kingfisher sub-brands apart on a phone screen. Launch identities for Jimmy's that survive twenty variants. If it has to hold together across every SKU and every post, it starts here.

  • Milkmaid

    Matcha
  • Milkmaid

    Vietnemese Coffee
  • Master Chow

    Ranveer Brar Call Out 4
  • Master Chow

    Ranveer Brar Call Out 3
  • Master Chow

    Ranveer Brar Call Out 2
  • Amul

    Gold × Gallon