Content / 2022
Carlsberg
The India content bank
Fifty pieces, five days
An adapt content bank for a global brand that had to feel local.
- What we did
- Content bank: product, food pairing, lifestyle
- Kind of work
- Batch Cooking · Tabletop
- When
- 2022
- 5 shoot days
- 10 can & bottle films · 12 pairings · 16 lifestyle
- 6 models
The order
Carlsberg India needed a year's worth of digital assets adapted from the global look, shot in India, in one go.
How we cooked it
Five shoot days in 2022: ten can and bottle romance films, twelve food pairings, sixteen lifestyle set-ups with six models, plus a Christmas set. One visual system so the Indian bank sits next to the global one without a seam.
How it went down
A bank the brand's teams drew from for the year.
The campaign · 24 images
Content bank
Lifestyle
Food and product
