Content / 2021–2023
Jimmy's Cocktails
Twenty launches, one look
Batch cooked, never bland
Twenty launches in twelve months, all looking like one brand.
- What we did
- Visual language, launch stills, GIFs, films
- Kind of work
- Batch Cooking · Packaging & Branding
- When
- 2021–2023
- 20+ launches · 12 months
- 4 pack formats
- 20 shoot days
The order
Jimmy's launched a new variant almost every month across bottles, PET, cans and pouches. Each needed launch content, and the shelf had to read as one brand.
How we cooked it
We set the visual language once and held it. Per product: three limbo angles, four studio stills, four hands-only lifestyle shots, three templated GIFs or short films, delivered in 6K for print and 1080 for digital. Twenty shoot days across the year, including the October 2022 cans run and the Dewar's collaboration in 2023.
How it went down
Twelve months of launches that stack up as one recognisable shelf. The system outlived the retainer.
The campaign · 57 images
Packaging
Cans
Espresso Martini
Old Fashioned
Sparkling water
Mixers
Hands
