Tech and gear
The Kitchen
All of it in-house, with people who know how to drive it.
We are an R&D company first and a production company second. The gear below is why a brief that sounds impossible usually isn't.
Behind the scenes
On set
Shoot films
How we shot it
Milkmaid, on set
BTS · 47 secondsMeet FryBot
Our robotic armIndia's first Oscar-style glam bot
FryBot for rentFire and coffee, one shot
Nescafé · high speedThe macro lens on the Nescafé film
DZO GnosisReady to drink, ready to roll
Nescafé Iced Latte BTSOne-shot breakdown, Bolt cam
Vivo V17 ProOne-shot breakdown
Vivo Go PopStylus shot breakdown, macro rigs
Xiaomi Pad 7How we shot the Mumbai Indians anthem
BTS8 cameras on the Hockey India League set
BTSThree days with Hrithik and Tripti
HRX BTSProduction design on an ad set
Ranveer Singh × Impact MintsA Maggi ad in fake rain at 45°C
BTSMahina · Built for Blood
BTSNew tech, fresh style, full jugaad
Licious BTSBeer, foam and precision
Kingfisher Ultra BTSOne rig, multiple shots
AmulOne-shot breakdown
ZomatoA Scapia film in one take
Scapia Summer BTSA rain-soaked ride
Scapia Monsoon BTSOne-shot breakdown
Unibic SnapperDirector's ThinkTank
Mumbai Indians anthem
The gear
What's in the kitchen
FryBot
A GKA Luna motion-control arm, ours since 2019. Camera moves planned to the millimetre and repeated exactly, take after take, synced to the rigs below.
High speed, slow motion
Up to a thousand frames a second. Every droplet, crumble and splash, slowed down until it looks deliberate.
Probe and macro lenses
Xtract probe and DZO Gnosis macro. Into the cola glass, across the noodle bowl, past the melting chocolate.
Pneumatic rigs
Upward launch, layer descent, liquid inversion, horizontal thrust, suction release. Fired by software, in sync with FryBot.
LED walls and intelligent lighting
Backgrounds and light that change on cue, for virtual production and for plain speed.
The Air Fryer
Pre-visualisation, hybrid shots and versioning with AI. Its own page.
Gear and a 2.5-acre farm studio outside Delhi are also available to hire through Fry Rentals. Ask Rasika.