Devang Singh Thukral

Finds meaning
in chaos.

Filmmaker, photographer, author, coach. Co-founder of Studio Fry.

Started in marketing at Dell at twenty. Fifteen months later a Nikon D3000, left behind by the woman who is now his wife and co-founder, changed the plan. Studied photography at Light and Life Academy in Ooty in 2011, started Studio Fry with Shreya in 2014, and has directed around 800 productions since: Nescafé, Zomato, Licious, Coca-Cola, the Mumbai Indians, Impact Mints.

He also directs for other production houses as a freelancer, writes, teaches, and keeps buying the next piece of equipment before anyone asks. Robots, hi-speed, and now AI, each for the same reason: a shot that wasn't possible before.

Vimeo Instagram devangsingh.in

Filmmaker
Director, producer and EP. Commercials, music films, content at scale. Studio Fry's, and a few other houses'.
Photographer
Food, product and lifestyle. Where the whole thing started, and still the eye behind the stills.
Author
Bhagwaan Ke Pakwaan (Penguin, 2019), with Varud Gupta: food and faith across India's places of worship. Two Gourmand World Cookbook Awards for India, 2020.
Coach
Runs Craft & Business of Filmmaking, a live cohort for freelance filmmakers who are good at the craft and underpaid for it. Briefs, pitches, costing, contracts, retainers, the shoot floor. Plus a six-month mentorship for a handful of people a year.
Tech
Brought a robot arm, a Phantom and an AI wing into a food production house, in that order. Works with invideo on how AI fits into real production.
Apologetically Devang
The channel: filmmaking, business, and what actually happened on set this week.