Case studies / HRX × Hrithik Roshan × Triptii Dimri · 2025
Four locations, one day, some rain
Everything that could move, moved. The shots didn't.
- Client
- HRX × Hrithik Roshan × Triptii Dimri
- What we did
- Direction and production
- From the menu
- Celebrities
- 4 locations · 1 day
- 90 / 60 / 30-second cuts
- Launched 21 Jul 2025
The ask
HRX was launching Triptii Dimri as its first female ambassador alongside Hrithik Roshan. Four locations in a single day, two calendars that collided, rain, an early wrap for Triptii, and Hrithik not at a hundred percent.
What we made
Meticulous prep, then a day of rebuilding the plan as it fell apart. We moved through each set like clockwork and let post bring it together. Shot in May 2025, mastered in June.
What happened
Every shot was in the bag by wrap. The campaign launched on 21 July 2025 across Myntra and HRX, covered by afaqs, Adgully and Storyboard18, which credit the direction to Devang Singh Thukral.
Source: afaqs, Jul 2025
