Campaigns / 2025

Mumbai Indians

IPL 2025 anthem

Ordered at 48 hours' notice

Six cricketers, three rappers, five days, one anthem.

What we did: Direction and production, with Lowe Lintas
Kind of work: Mixed Media · Celebrities
When: 2025

48 hours to plan
1 anthem · 6 player reels
889K views on MI's channel

The order

Lowe Lintas and the Mumbai Indians needed the season's anthem. We had 48 hours to plan it and five days to shoot it, around Hardik Pandya, Jasprit Bumrah, Rohit Sharma, Suryakumar Yadav, Tilak Varma and Jackie Shroff, with Kaam Bhaari, Srushti Tawade and Sambata on the track.

How we cooked it

One anthem film and six reels, each built around one player's vibe. Live action cut with collage, paper textures and animated type, so the city is in every frame even when we weren't in it. Shot across five days in March 2025, mastered on the 21st.

How it went down

'Play Like Mumbai' went out as the team's official IPL 2025 anthem. BestMediaInfo credited the production house as Studio Fry, director Devang Singh Thukral, producer Rasika Pote.

Source: BestMediaInfo, 21 Mar 2025

The player reels