A new vertical of Studio Fry
The Air Fryer. Live action with AI folded in. Same crunch, less oil.
Content lives shorter. Budgets per piece shrink. Brands need more of it, in more places, in more languages. So we went hybrid: live action, with AI as one more ingredient.
One shoot becomes every ratio, cutdown and language: multi-asset versioning, translation, dubs and subtitles. Backgrounds, packs and lines change in post without a reshoot. Animation and VFX run through a pipeline instead of a queue.
AI is an ingredient here. It is never the dish. Real food, real people and real light stay in front of the camera.
The Cloud Kitchen
Producing since 2022, AI since 2023. Shot for real where it matters, generated where it's smarter; the craft decides which is which. One project at a time, top to bottom.
Project 01 · Product spec ad
B Natural's cola. We shot the pour for real on the tabletop, then extended it, exploded it and finished it in AI. Hybrid from start to end.
Project 02 · Hybrid shoot
One packshot, shot once. The new Sizzl artwork is painted onto the pouch in AI, following every crinkle and highlight, while the floating momo, steam and camera stay exactly as shot. Drag to compare.
Project 03 · Pre-viz
We made AI animatics before a single light went up, then shot the film exactly as drawn. Top: the animatic. Bottom: the film.
Project 04 · Pre-viz
Talent, wardrobe and the pack were locked in reference sheets, then every key visual was generated to the exact composition, so the shoot had its frames before anyone turned up.
Project 05 · Hybrid stills · spec films
A still life rebuilt around the Nirvana bottle: glass and flowers removed, wall print cleaned, bottle re-placed, label reproduced to the pixel, then upscaled 4x for large-format print. Plus two spec fragrance films, fully generated.
Project 06 · Animation
A full anime football film produced through an AI agent pipeline: script, shots, sound and colour.
Project 07 · Hybrid
A cookie, a robot arm and a whole universe built around it. Tabletop meets AI world-building.
Project 08 · Hybrid film
A collector's box of house chocolates, launched with a film built in AI from the product shoot up: the box opens, the houses glow, the magic stays on the pack.
Project 09 · Animation
A fully AI-animated film. Characters, world and performance, directed like a shoot.
Project 10 · Animation
Shoot it for real, then let the animation grow out of the plate. A corn dog re-rendered as anime, and 3D titles that land on live footage with the face protected. Drag to see the plate against the finished frame.
Post that reaches all your customers
On every channel, from one piece of content: aspect ratios, cutdowns, translations, voice dubbing.
Campaign pre-production. See the whole film before a single light goes up.
Hybrid films and stills. New worlds, products and shots from one day on set.
Change the pack, the background or the line after the shoot, without a reshoot.
Asset versioning for Reels, Shorts, OTT, TV, outdoor, retail, in-app and quick commerce.
Translation, voice dubbing and subtitling, Indian and international languages.
Storyboards, animatics, 3D and compositing as a pipeline, not a queue.