Case studies / Scapia · 2024–2025
The app is a character
A three-season micro-series that never demos the product.
- Client
- Scapia
- What we did
- Format, scripts, direction, production
- From the menu
- IPs & Formats
- 3 seasons · 9 episodes
- 60–90 seconds each
- Reels, Shorts, in-app
The ask
Scapia needed to launch app features without explaining them, to people who skip explanations. The brief became a format: short stories where the app is a character.
What we made
Three episodes a season, 60 to 90 seconds, written around travel chaos the app fixes: visa appointments, souvenir shops, highway dhabas, trains. Features like group payments and smart booking sit inside the plot. Monsoon release October 2024, Winter February 2025, Summer June 2025, with festive films and an AI Christmas film after.
What happened
A format renewed three times by the client, which is the only metric a format needs.
More from Scapia
Scapia
Summer Release × The Visa AppointmentScapia
Summer Release × The Highway DhabaScapia
Winter Release × VisasScapia
Winter Release × TrainsScapia
Monsoon Release Episode 3Scapia
Monsoon Release Episode 2