Case studies / Hoegaarden · 2016–2023
75 pieces in 10 days
Mixology, food pairing and brunch, a full year at a time.
- Client
- Hoegaarden
- What we did
- Always-on stills, GIFs and films
- From the menu
- Tabletop · Batch Cooking
- Full-year retainers, 2019 and 2023
- 75 pieces in 10 days
- Since 2016
The ask
Hoegaarden has worked with us since a mixed-media campaign in 2016. Twice they handed us a whole financial year of digital content: mixology, food pairing and brunch, in one recognisable look.
What we made
Shot in batches through the year and once, when the calendar demanded it, as 75 pieces in ten days. Cocktails, pairings and brunch tables as stills, GIFs and short films built for the brand's social calendar, plus launch packaging stills.
What happened
Two full years of always-on content from one kitchen, and a brand whose feed looked like one photographer shot it, because one team did.
