Campaigns / 2022–present

Licious

Launch films · performance series · print

Meat, but make it cinema

Launches, performance films, print, robots. Never the same brief twice.

What we did: Launch films, performance series, key visuals, print
Kind of work: Tabletop · Batch Cooking
When: 2022–present

10-film performance series
Infinity print campaign
Momos campaign: 18.5M reach

The order

Licious sends briefs the way it sends meat: fresh, often, and in every cut. Big launches, sharp performance films, proof-of-quality films, festive specials, print.

How we cooked it

For the burger patty launch we built landscapes out of raw meat and broke patties on the robot arm, after weeks of R&D. For the Infinity print campaign we built a red calendar world in miniature and shot it as key visuals. A ten-film performance series covered the reasons to buy, one each. Christmas films, the Khali key visual, and in 2026 the 'Mother of All Momos' film.

How it went down

Licious reported the Mother of All Momos campaign reached 18.54 million people, with daily active users up 210% in Delhi-NCR. Those are campaign figures; the film was one part of it.

Source: Storyboard18, 31 May 2026

The campaign · 19 images