Case studies
The whole job.
What they asked. What we made, in numbers. What happened after. Sources linked where a third party said it.
Impact Mints × Ranveer Singh · 2026
Yeh mint nahi, momint hai
Their first ambassador. Their biggest campaign. Ours from the idea to the edit.
Mahina · Built for Blood · 2025
Built for blood
Period underwear, shot without a single euphemism.
Kingfisher Ultra · Ultra Max · Witbier · 2019–2024
Three beers that stopped looking alike
A content retainer that turned one 'Ultra' into three brands.
Nestlé · Maggi, Nescafé, Nestea, Nangrow, Ceregrow · 2017–present
Nine years at the same table
Nestlé's teams keep sending briefs. We keep shooting them.
Licious · 2022–present
Meat, every which way
Launches, performance films, print, robots. Never the same brief twice.
Zomato · 2019–2025
750 restaurants. 365 days. Then a podcast.
Three formats, one client, six years.
MasterChow × Ranveer Brar · 2024
One shoot. A year of content.
A challenger brand, a celebrity chef, twelve hours.
Mumbai Indians · IPL 2025 anthem · 2025
Play like Mumbai
Six cricketers, three rappers, five days, one anthem.
Jimmy's Cocktails · 2021–2023
A new bottle every month
Twenty launches in twelve months, all looking like one brand.
PepsiCo · Lay's · 2023–2024
The chip on the pack
Our photographs on packets across India.
Hoegaarden · 2016–2023
75 pieces in 10 days
Mixology, food pairing and brunch, a full year at a time.
Scapia · 2024–2025
The app is a character
A three-season micro-series that never demos the product.
Kohinoor Basmati × Aditya Gadhvi · 2025–2026
Rice, in Gujarati
A two-minute music video with the product as the beat.
HRX × Hrithik Roshan × Triptii Dimri · 2025
Four locations, one day, some rain
Everything that could move, moved. The shots didn't.
Carlsberg India · 2022
Fifty pieces, five days
An adapt content bank for a global brand that had to feel local.
Pernod Ricard · Whisky folio · 2023
Six whiskies, one folio
A hundred-plus pieces across the portfolio, robots included.