Content / 2023
Pernod Ricard
Royal Stag · Blender's Pride · 100 Pipers · Imperial Blue
Six whiskies, one folio
A hundred-plus pieces across the portfolio, robots included.
- What we did
- Annual content bank, films with robotics and VFX
- Kind of work
- Batch Cooking · Tabletop
- When
- 2023
- 6 brands
- 24 shoot days
- 100+ pieces
The order
Six whisky brands under one group, each with its own rules, all needing a year of content that looked considered rather than churned.
How we cooked it
Twenty-four shoot days across the portfolio: product, serve and mood stills, and 20-second films shot on the robot arm with VFX finishing, over a hundred pieces in all.
How it went down
One folio the group's brands pulled from through the year.
The campaign · 30 images
Royal Stag
Blender's Pride
100 Pipers
Imperial Blue
3 films in all
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