Order
info@studiofry.com+91 99306 44942VimeoBehanceInstagram

03 · Content

Batch cooked,
never bland.

Retainers, content banks, launches by the dozen. Volume without the quality dropping.

Brands need three kinds of content and usually mix them up. Campaign: one shoot around a launch or a moment. Burst: a big bank made fast when you need scale. Always-on: a retainer that keeps the feed fed every month. We help you sort yours into those three, set one visual system so everything looks like the same brand, then produce it: 750 restaurants in a year, 225 product stills a quarter, 20 launches in 12 months.

Retainers and banks

Volume, with a system

Jimmy's Cocktails · 2021–2023

Batch cooked, never bland

Twenty launches in twelve months, all looking like one brand.

20+ launches · 12 months · 4 pack formats

Read the recipe

Carlsberg India · 2022

Fifty pieces, five days

An adapt content bank for a global brand that had to feel local.

5 shoot days · 10 can & bottle films · 12 pairings · 16 lifestyle

Read the recipe

Kingfisher Ultra · Ultra Max · Witbier · 2019–2024

Three beers on tap

A content retainer that turned one 'Ultra' into three brands.

225 product stills a year · 12 tabletop films

Read the recipe

Hoegaarden · 2016–2023

A cold one, all year

Mixology, food pairing and brunch, a full year at a time.

Full-year retainers, 2019 and 2023 · 75 pieces in 10 days

Read the recipe

Pernod Ricard · Whisky folio · 2023

Six whiskies, one folio

A hundred-plus pieces across the portfolio, robots included.

6 brands · 24 shoot days

Read the recipe

Nestlé · Maggi, Nescafé, Nestea, Nangrow, Ceregrow · 2017–present

The regular's usual

Nestlé's teams keep sending briefs. We keep shooting them.

9 years · 8 brands · Packs from spice sachets to kids' cereal

Read the recipe

PepsiCo · Lay's · 2023–2024

The chip on the pack

Our photographs on packets across India.

Wafer Chips · Wavy · Heartiez · Crispz · Direct with PepsiCo design

Read the recipe

Zomato · 2019–2025

Three orders, one kitchen

Three formats, one client, six years.

1,600+ films in a year · 30-person crew · 4 regions

Read the recipe

Stills banks

Packaging, menus, launches

Photography that has to hold together across every SKU and every post. A few of the banks, from Behance.

Pizza Hut · menu stills · 105 dishes, one look, 2025

Catch A+ · product stills · 2024

Hustle · launch stills · 2023

Chard · menu and brand stills · 2022–2023

Bisleri · hand sanitizer launch · 2022

Skechers · campaign stills · 2022

Mamaearth · 4 launches a month · 2021

IndiGo · in-flight menu · 2020

Zenma · espresso pods · 2024

iQOO Z9s Pro · launch stills · 2025

Epigamia · packaging content · 2018

Blue Tokai · stills · 2017

Parle · 75 SKUs, 225 sets · 2018

OPPO F17 · stills · 2020