01 · Campaigns
The whole
recipe.
Creative campaigns we made end to end.
The brief, what we cooked, how it went down. Stills, films, numbers, and sources where someone else said it. A few of these became IPs: formats we built that the brand kept running, like Scapia's micro-series.
12 campaigns
End to end
Impact Mints
× Ranveer Singh 2026
Yeh Mint Nahi Momint Hai.
Their first ambassador. Their biggest campaign. Ours from the idea to the edit.
What we didConcept, creative direction, production, stills
Mumbai Indians
IPL 2025 anthem 2025
Ordered at 48 hours' notice
Six cricketers, three rappers, five days, one anthem.
What we didDirection and production, with Lowe Lintas
Mahina
Built for Blood 2025
Served raw
Period underwear, shot without a single euphemism.
What we didConcept, art direction, set design, casting, film, reels, stills
HRX
Hrithik Roshan × Triptii Dimri 2025
Four locations, one day, some rain
Everything that could move, moved. The shots didn't.
What we didDirection and production
MasterChow
× Ranveer Brar 2024
A year of leftovers
A challenger brand, a celebrity chef, twelve hours.
What we didPositioning, content strategy, production
Kingfisher
Ultra · Ultra Max · Witbier 2019–2024
Three beers on tap
A content retainer that turned one 'Ultra' into three brands.
What we didVisual system, films, stills, GIFs, key visuals
Scapia
An IP: the micro-series 2024–2025
The app is a character
A three-season micro-series that never demos the product.
What we didFormat, scripts, direction, production
Nestlé
Nescafé · Maggi · Nestea · Nangrow · Ceregrow 2017–present
The regular's usual
Nestlé's teams keep sending briefs. We keep shooting them.
What we didTVCs, launches, ASMR, recipe films, stop motion, packaging
Kohinoor
× Aditya Gadhvi 2025–2026
Rice and rhythm
A two-minute music video with the product as the beat.
What we didConcept, direction, production, stills
Licious
Launch films · performance series · print 2022–present
Meat, but make it cinema
Launches, performance films, print, robots. Never the same brief twice.
What we didLaunch films, performance series, key visuals, print
PepsiCo
Lay's · Mirinda · 7UP 2023–2024
The chip on the pack
Our photographs on packets across India.
What we didPack photography, textures, 3D renders, ingredient layouts
Milkmaid
Matcha · Vietnamese Coffee 2026
Milkmaid, two ways
Café drinks at home, in two films that look like a café.
What we didConcept, direction, production