01 · Campaigns
The whole
recipe.
Creative campaigns we made end to end, and the IPs we built with brands.
The brief, what we cooked, how it went down. Stills, films, numbers, and sources where someone else said it.
Campaigns
End to end
Impact Mints × Ranveer Singh · 2026
Fresh mint, extra Ranveer
Their first ambassador. Their biggest campaign. Ours from the idea to the edit.
3 films · 3 languages · 25 stills · 3 billboards
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Nestlé Milkmaid · Matcha & Vietnamese Coffee · 2026
Milkmaid, two ways
Café drinks at home, in two films that look like a café.
2 films · Launched Sep 2026
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MasterChow × Ranveer Brar · 2024
A year of leftovers
A challenger brand, a celebrity chef, twelve hours.
12-hour shoot · 4 shorties · 4 bytes · 2 founder films
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Mumbai Indians · IPL 2025 anthem · 2025
Ordered at 48 hours' notice
Six cricketers, three rappers, five days, one anthem.
48 hours to plan · 1 anthem · 6 player reels
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Licious · 2022–present
Meat, but make it cinema
Launches, performance films, print, robots. Never the same brief twice.
10-film performance series · Infinity print campaign
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Mahina · Built for Blood · 2025
Served raw
Period underwear, shot without a single euphemism.
1 hero film · 50 videos · 70 stills
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Kohinoor Basmati × Aditya Gadhvi · 2025–2026
Rice and rhythm
A two-minute music video with the product as the beat.
2-minute film · reels · stills · 38M+ views on the brand's channel
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HRX × Hrithik Roshan × Triptii Dimri · 2025
Four locations, one day, some rain
Everything that could move, moved. The shots didn't.
4 locations · 1 day · 90 / 60 / 30-second cuts
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Kingfisher Ultra · Ultra Max · Witbier · 2019–2024
Three beers on tap
A content retainer that turned one 'Ultra' into three brands.
225 product stills a year · 12 tabletop films
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Nestlé · Maggi, Nescafé, Nestea, Nangrow, Ceregrow · 2017–present
The regular's usual
Nestlé's teams keep sending briefs. We keep shooting them.
9 years · 8 brands · Packs from spice sachets to kids' cereal
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Jimmy's Cocktails · 2021–2023
Batch cooked, never bland
Twenty launches in twelve months, all looking like one brand.
20+ launches · 12 months · 4 pack formats
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PepsiCo · Lay's · 2023–2024
The chip on the pack
Our photographs on packets across India.
Wafer Chips · Wavy · Heartiez · Crispz · Direct with PepsiCo design
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Hoegaarden · 2016–2023
A cold one, all year
Mixology, food pairing and brunch, a full year at a time.
Full-year retainers, 2019 and 2023 · 75 pieces in 10 days
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Carlsberg India · 2022
Fifty pieces, five days
An adapt content bank for a global brand that had to feel local.
5 shoot days · 10 can & bottle films · 12 pairings · 16 lifestyle
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Pernod Ricard · Whisky folio · 2023
Six whiskies, one folio
A hundred-plus pieces across the portfolio, robots included.
6 brands · 24 shoot days
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Formats brands kept running
Series, podcasts and in-app properties. We built the format, ran the first season, and set it up so the brand could keep going.
Scapia · 2024–2025
The app is a character
A three-season micro-series that never demos the product.
3 seasons · 9 episodes · 60–90 seconds each
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Zomato · 2019–2025
Three orders, one kitchen
Three formats, one client, six years.
1,600+ films in a year · 30-person crew · 4 regions
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