Campaigns / 2026
Milkmaid
Matcha · Vietnamese Coffee
Milkmaid, two ways
Café drinks at home, in two films that look like a café.
- What we did
- Concept, direction, production
- Kind of work
- Campaigns
- When
- 2026
- 2 films · 6 shorties · 5 recipe films
- Launched Sep 2026
- 33M+ views on the brand's uploads
The order
Milkmaid wanted the condensed-milk tin to become the shortcut to café drinks at home, starting with a Matcha Latte and a Vietnamese Coffee.
How we cooked it
Two hero films built around the pour, the swirl and the glass, shot tabletop with the drink as the hero and a hand as the only person in frame. From the same shoot: six shorties for reels and five recipe films (salted matcha latte, Vietnamese coffee, strawberry and chocolate milkshakes, Spanish latte). Bright, flat colour, speech-bubble type, café energy without a café.
How it went down
Nestlé's uploads of the two films passed 33 million views each within a month of release (October 2026).
From the same shoot
Recipe films and shorties
Salted Matcha Latte
Recipe filmVietnamese Coffee
Recipe filmStrawberry Milkshake
Recipe filmChocolate Milkshake
Recipe filmSpanish Latte
Recipe filmShortie 01
ReelShortie 02
ReelShortie 03
ReelShortie 04
ReelShortie 05
ReelShortie 06
Reel
2 films in all
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