Campaigns / Nestlé Milkmaid · Matcha & Vietnamese Coffee · 2026
Milkmaid, two ways
Café drinks at home, in two films that look like a café.
- Table
- Nestlé Milkmaid · Matcha & Vietnamese Coffee
- What we did
- Concept, direction, production
- Door
- Campaigns
- 2 films
- Launched Sep 2026
- 33M+ views on the brand's uploads
The order
Milkmaid wanted the condensed-milk tin to become the shortcut to café drinks at home, starting with a Matcha Latte and a Vietnamese Coffee.
How we cooked it
Two films built around the pour, the swirl and the glass, shot tabletop with the drink as the hero and a hand as the only person in frame. Bright, flat colour, speech-bubble type, café energy without a café.
How it went down
Nestlé's uploads of the two films passed 33 million views each within a month of release (October 2026).
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