Studio Fry · Delhi · Mumbai · since 2014
We make the films brands keep.
Food and drink, famous faces, animation, and content by the hundred. Twelve years, eight hundred-odd projects, one kitchen.
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The Menu
Six things we cook. Most briefs are two of them at once.
Tabletop
Food and drink. Our first job, and still most of them.
02Mixed Media
Animation, CGI and collage, mixed into live action.
03Celebrities
One day, four locations, a schedule that won't move.
04Batch Cooking
Content at volume. Same craft as the hero film.
05IPs & Formats
Series, podcasts and properties a brand keeps running.
06Packaging & Branding
The picture on the pack. The look of the launch.
Case studies
The whole job, not the highlight. What they asked, what we made, what happened.
Impact Mints × Ranveer Singh · 2026
Yeh mint nahi, momint hai
Their first ambassador. Their biggest campaign. Ours from the idea to the edit.
Mahina · Built for Blood · 2025
Built for blood
Period underwear, shot without a single euphemism.
Zomato · 2019–2025
750 restaurants. 365 days. Then a podcast.
Three formats, one client, six years.
Kingfisher Ultra · Ultra Max · Witbier · 2019–2024
Three beers that stopped looking alike
A content retainer that turned one 'Ultra' into three brands.
A new vertical
The Air Fryer
Live action with AI folded in. Same crunch, less oil.
Content lives shorter and budgets per piece shrink, so we went hybrid. Pre-visualise the film before the shoot, shoot once, change anything in post, version it into every format and language. AI is an ingredient here, not the dish.
The cooks
Five people run the pass
Devang and Shreya started it in 2014. Rasika runs production, Raghav runs coordination, Joseph runs the AI wing. Everyone else is a collaborator we have worked with for years, pulled in per job.