Studio Fry · Est. crispy · 12 years
Don't try.
Fry.
We make campaigns. We produce films. We create content. A production house for things that splash, crunch, melt, glitch and move.
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Campaigns
Creative campaigns, end to end. The idea, the films, the stills, the rollout. Case studies, and the IPs we built with brands.
Films
Every film we've produced. Food, beverages, alcohol, people, sports, music videos, animation.
Content
Volume without compromise. Retainers, content banks, launches by the dozen, packaging, stills.
Fresh out the fryer
Case studies
Never half baked. Always deep fried.
Impact Mints
× Ranveer Singh 2026
Yeh Mint Nahi Momint Hai.
Their first ambassador. Their biggest campaign. Ours from the idea to the edit.
What we didConcept, creative direction, production, stills
3 films · 3 languages · 25 stills · 3 billboards
Read the recipe
Mumbai Indians
IPL 2025 anthem 2025
Ordered at 48 hours' notice
Six cricketers, three rappers, five days, one anthem.
What we didDirection and production, with Lowe Lintas
48 hours to plan · 1 anthem · 6 player reels
Read the recipe
Mahina
Built for Blood 2025
Served raw
Period underwear, shot without a single euphemism.
What we didConcept, art direction, set design, casting, film, reels, stills
1 hero film · 50 videos · 70 stills
Read the recipe
HRX
Hrithik Roshan × Triptii Dimri 2025
Four locations, one day, some rain
Everything that could move, moved. The shots didn't.
What we didDirection and production
4 locations · 1 day · 90 / 60 / 30-second cuts
Read the recipeThe regulars
They keep coming back
- Nestlé
- Zomato
- McDonald's
- Licious
- PepsiCo
- Kingfisher
- Coca-Cola
- Pernod Ricard
- Carlsberg
- Hoegaarden
- Budweiser
- Domino's
- KFC
- Amul
- Jimmy's
- MasterChow
- Impact Mints
- Mahina
- HRX
- Scapia
- Kohinoor
- Mumbai Indians
- Hockey India League
- Campa
- Parle
- ITC
- Mamaearth
- Bombae
A new vertical of Studio Fry
The Air Fryer. Live action with AI folded in. Same crunch, less oil. AI runs through all of it: versioning, dubs, backgrounds, animation and VFX pipelines.
The Kitchen
Robots, Phantoms, probes
All in-house, with people who know how to drive it. Behind the scenes below; the full tour on the Kitchen page.
House rules
- No slop.
- Nothing reheated.
- Batch doesn't mean bland.
- New equipment every season.
- The kitchen's open to good collaborators.
- We adapt. We evolve.
The cooks
Meet the kitchen
Head chef
Devang Singh
Founder · Director
Sous chef
Shreya Sarawagi
Co-founder · CCO
Front of house
Rasika Pote
Production Head
Expediter
Raghav
Creative Producer
Runs the Air Fryer
Joseph
Head of AI · StudioFR.AI
Keeps the fire on
Sonu
Equipment Manager · Production Assistant