01 · Product spec ad
Coconut Cola
B Natural's cola, poured for real on the tabletop, then iced, exploded and finished in AI.
The pour
Live tabletop + AIThe ice break
High-speed plate, AI extension
Studio Fry · Est. crispy · 12 years
Don't try.
Fry.
We make campaigns. We produce films. We create content. A production house for things that splash, crunch, melt, glitch and move.
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01
Campaigns
Creative campaigns, end to end. The idea, the films, the stills, the rollout. Case studies, and the IPs we built with brands.
02
Films
Every film we've produced. Food, beverages, alcohol, people, sports, music videos, animation.
03
Content
Volume without compromise. Retainers, content banks, launches by the dozen, packaging, stills.
Fresh out the fryer
Case studies
Never half baked. Always deep fried.
Impact Mints
× Ranveer Singh 2026
Yeh Mint Nahi Momint Hai.
Their first ambassador. Their biggest campaign. Ours from the idea to the edit.
What we didConcept, creative direction, production, stills
Read the recipe →
Mumbai Indians
IPL 2025 anthem 2025
Ordered at 48 hours' notice
Six cricketers, three rappers, five days, one anthem.
What we didDirection and production, with Lowe Lintas
Read the recipe →
Mahina
Built for Blood 2025
Served raw
Period underwear, shot without a single euphemism.
What we didConcept, art direction, set design, casting, film, reels, stills
Read the recipe →
HRX
Hrithik Roshan × Triptii Dimri 2025
Four locations, one day, some rain
Everything that could move, moved. The shots didn't.
What we didDirection and production
Read the recipe →
The regulars
They keep coming back
- Nestlé
- Zomato
- McDonald's
- Licious
- PepsiCo
- Kingfisher
- Coca-Cola
- Pernod Ricard
- Carlsberg
- Hoegaarden
- Budweiser
- Domino's
- KFC
- Amul
- Jimmy's
- MasterChow
- Impact Mints
- Mahina
- HRX
- Scapia
- Kohinoor
- Mumbai Indians
- Hockey India League
- Campa
- Parle
- ITC
- Mamaearth
- Bombae
A new vertical of Studio Fry
The Air Fryer. Live action with AI folded in. Same crunch, less oil. AI runs through all of it: versioning, dubs, backgrounds, animation and VFX pipelines.
The Cloud Kitchen
Cooked in the cloud, for real
Shot for real where it matters, generated where it's smarter. The craft decides which is which.
02 · Hybrid shoot
Licious
The burger patty, shot on red on the set. Delivered in a kitchen that was never built. Drag the line.
on setdelivered
03 · Pre-viz
Burger King Peri Peri
Animatics made in AI before a single light went up. Top: the animatic. Bottom: the film, shot to match.
Animatic vs film
Top: AI pre-viz · bottom: as shotAnimatic 01, arrival
AI pre-vizAnimatic 04, spice dance
AI pre-viz
04 · Hybrid shoot
Nestlé Amigo
The machine, shot on a grey set, then placed into locations generated around it.
05 · Pre-viz
Nestlé Professional
Real machines, generated worlds. Cast, sets and frames locked before the shoot.
06 · Hybrid stills
KitKat
Hot and cold presentation visuals for the Nestlé Professional menu. Real product, built frames.
07 · Animation
Momo & Yuki
A film animated end to end in AI. Characters, world and performance, directed like a shoot.
Momo & Yuki
The film · 1 min 52
08 · Live action to animation
Corn dog
A corn dog shot for real, then carried into anime. Same take, two worlds.
Corn dog
Live action meets anime
The Kitchen
Robots, high speed, probes
All in-house, with people who know how to drive it. Behind the scenes below; the full tour on the Kitchen page.
House rules
- No slop.
- Nothing reheated.
- Batch doesn't mean bland.
- New equipment every season.
- The kitchen's open to good collaborators.
- We adapt. We evolve.
The cooks
Meet the kitchen
Head chef
Devang Singh
Founder · Director
Sous chef
Shreya Sarawagi
Co-founder · CCO
Front of house
Rasika Pote
Production Head
Runs the Air Fryer
Joseph
Head of AI · StudioFR.AI
Keeps the fire on
Sonu
Equipment Manager · Production Assistant