PLAY

Yutopia

Yu Televentures Pvt Ltd

After the sucess of the Yureka Plus campaign, Yu came back to us to create a launch video for their new flagship product, Yutopia. They went all out on this product, with specifications that put the newest iphone to shame; it was truly a flagship product. The timeline for this project was a little over 2 weeks and we knew we had to give them something that matched the product. We got a chance to work with a truly amazing crew in Mumbai and eventually brought this flagship to life. The key word for this project was evolution. Our music partner, Studio Fuzz, went above and beyond evolving the previous track while our motion graphics team took the visuals to another level. This video too got over a million hits!