Our first foray into the cellphone sphere was with Yu, a sub-brand of Micormax, it is the cooler and the sexier child of Micromax. The product came with some big shoes to fill, as the first generation Yureka was touted as 'The Zues of Phones". The Yureka Plus built on the previous generation and offered the product at a very reasonable price. We decided to go dramatic with the visuals, playing with darkness and light that we blended in the brand visuals to create something unique and eye catching. Another first for us, this is the first video with over a million hits on Youtube!